Farhan Devji

Professional Info

Farhan Devji is a writer/editor, feature producer, and content manager with 10+ years’ experience helping people and brands bring their stories to life.

Farhan’s written work has previously appeared in the Edmonton JournalOttawa Citizen, and Yahoo Finance Canada, and his book, Alphonso Davies: A New Hope, was published in May 2023.

A native of Nanaimo, B.C., Farhan is a proud second-generation Canadian who lives in Port Moody, B.C. with his wife Sarah.

Work Experience

Freelance
March 2021 – Present

  • Write thought leadership blogs for Roomvo, a B2B SaaS company that helps home decor brands simplify the shopping experience using augmented reality-powered technology. Contributed to a 300% increase in blog traffic from Q4 2023 to Q1 2024.

  • Cover personal finance for Yahoo Finance Canada, conducting interviews with industry experts and writing about topics such as retirement, investing, and taxes. 

  • Authored the first biography of Canadian soccer star Alphonso Davies, published in May 2023 with ECW Press.

  • Served as an independent contractor for Canucks Sports & Entertainment in 2022, working with all departments to produce strategic content that aligned with business objectives.

  • Published in the Edmonton Journal, Ottawa Citizen, Daily Hive, and on the official website of the Vancouver Canucks.

Content Manager, Vancouver Whitecaps FC
April 2019 – March 2021

  • Developed and implemented the organization’s digital content and social media strategy, delivering league-leading content to an audience of more than 850,000 social followers.

  • Led a four-person content team, assigning stories, providing editorial direction, and establishing workflow processes while enabling a culture of creativity and collaboration.

  • Identified and managed a series of revenue-generating content campaigns for some of the world’s leading brands, including A&W, Bell, BMO, DoorDash, GE Appliances, and RE/MAX.

  • Created and managed content plans for major club announcements, campaigns, and initiatives. 

  • Collaborated with all departments, including Brand & Fan Engagement, Communications, Community Relations, Events & Experience, Partnerships and Sales, and Soccer Operations, to produce strategic content that aligned with business objectives.

  • Wrote/edited articles, infographic copy, social captions, and video scripts, in addition to posting on web and social.

Key achievements: developed a content strategy that boosted social media engagements by 250% (generating $2.36 million in annual owned media value); created and managed robust content/social plans for launch of Vancouver Aquarium facemasks ($3+ million in sales) and signing of Lucas Cavallini (1.5+ million impressions); played a lead role in the ideation and project management of flagship video series sponsored by Bell and BMO; pitched/managed #FrontlineHeroes initiative, highlighting a frontline worker across Whitecaps FC social media channels for 85 consecutive days during the COVID-19 pandemic.

Club Reporter and Editor, Vancouver Whitecaps FC
July 2013 – April 2019

  • Wrote, edited, and posted game previews/recaps, player features, training updates, tactical/analytical breakdowns, breaking news stories, and press releases.

  • Provided copy for email newsletters, infographics, landing pages, social media captions, video scripts, and more.

  • Developed and executed weekly editorial calendar and plans for major announcements, campaigns, and initiatives. 

  • Collaborated with club videographer(s) on the production of videos of all lengths and tones, including a new documentary series telling the intimate personal stories of our players.

Key achievements: consistently ranked among top 10 MLS clubs for pageviews; awarded the 2017 MLS Digital Content Experience of the Year for Alphonso Davies “Becoming Canadian” documentary (1.5+ million views); runner-up for 2018 MLS Social Media Activation of the Year for #FarewellPhonzie content/social plan (1.5+ million video views and 3.5+ million impressions); worked with several Whitecaps players to produce, edit, and/or ghostwrite a series of highly personal first-person essays (1+ million impressions).

Editor-in-Chief / Sports Editor & Writer, The Charlatan
May 2011 – April 2012 / September 2008 – April 2011

  • Edited copy for all sections of Carleton University’s independent student newspaper, including Arts, Features, National, News, Opinion, and Sports.

  • Chaired weekly editorial meetings planning the upcoming paper and managed a staff of 10+ student editors.

  • Sat on Board of Directors alongside a treasurer, advertising manager, and faculty/professional representatives, making important decisions surrounding the business of the corporation. 

  • Covered Canadian university basketball, hockey, football, and soccer, including the national basketball championships and the rebirth of the Carleton Ravens football program.


Key achievements:
 instituted the publication’s first-ever social media position; launched The Charlatan Sports Twitter account; oversaw the complete redesign of charlatan.ca (resulting in a 53% increase in unique visitors) without an increased budget.

Education

Bachelor of Journalism, Carleton University
2008 – 2013

  • Graduated with highest honours.

  • Received Herman and Zelda Roodman Award in Journalism for “excellence in reporting.”

  • Trained in print, radio, TV, and multimedia journalism, as well as public relations.

Skills

Writing/Editing
Expert in delivering high-quality copy, of all lengths and tones, under tight deadlines and high-pressure situations.

Project Management
Consistently lead projects involving many stakeholders, from ideation to execution. 

Content Strategy
Deep understanding of the best practices in digital content and social media.

Content Production
Proven ability to guide and bring the best out of graphic designers, photographers, and videographers.

Communication
Confident communicator with vast experience chairing meetings, conducting interviews with business executives and professional athletes, and collaborating with cross-functional teams.  

Technically Adept
Proficient with:

  • Adobe Suite

  • Blinkfire Analytics

  • Creator Studio

  • Drupal

  • Hootsuite

  • LiveCut

  • Microsoft Office

  • Trello

  • WordPress

  • Wrike

  • WSC Sports