Freelance
2010 – 2013 / 2021 – Present

• Write thought leadership blogs for Roomvo, a leading visualization solution in the home improvement industry. 

• Authored the first biography of Canadian soccer star Alphonso Davies, published in May 2023 with ECW Press.

• Served as an independent contractor for Canucks Sports & Entertainment in 2022, leading content plans for the organization’s First Nations Night and inaugural Black History Month theme game.  

• Published numerous times in the Edmonton Journal, Ottawa Citizen, and on the official website of the Vancouver Canucks.

Key achievements: coverage of the 2012 IIHF World Junior Hockey Championships for the Edmonton Journal included a front-page story; breaking story on the controversy surrounding the “Ottawa TomaHawks” moniker was the top-read article on OttawaCitizen.com over 24+ hours.

Content Manager, Vancouver Whitecaps FC
April 2019 – March 2021

• Developed and implemented the organization’s digital content and social media strategy, delivering league-leading content to an audience of more than 850,000 social followers.

• Led a four-person content team, assigning stories, providing editorial direction, and establishing workflow processes while enabling a culture of creativity and collaboration.

• Identified and managed a series of revenue-generating content campaigns for some of the world’s leading brands, including A&W, Bell, BMO, DoorDash, GE Appliances, and RE/MAX.

• Created and managed content plans for major club announcements, campaigns, and initiatives. 

• Collaborated with all departments, including Brand & Fan Engagement, Communications, Community Relations, Events & Experience, Partnerships and Sales, and Soccer Operations, to produce content that aligned with organizational objectives.

• Assisted with writing/editing articles, social captions, and video scripts, in addition to posting on web (Drupal) and social (Facebook, Instagram, LinkedIn, Twitter, and YouTube) as needed.

Key achievements: contributed to significant year-over-year increases in total actions across social media (Facebook: 124.5%, YouTube: 85.3%, Instagram: 35.5%, Twitter: 5.2%); developed robust content/social plans for launch of Vancouver Aquarium facemasks ($3+ million in sales) and signing of Lucas Cavallini (1.5+ million impressions); played a lead role in the ideation and project management of flagship video series sponsored by Bell and BMO; pitched/managed #FrontlineHeroes initiative, highlighting a frontline worker across Whitecaps FC social media channels for 85 consecutive days during the COVID-19 pandemic.

Club Reporter and Editor, Vancouver Whitecaps FC
July 2013 – April 2019

• Wrote, edited, and posted game previews/recaps, player features, training updates, tactical/analytical breakdowns, breaking news stories, and press releases.

• Provided copy for email newsletters, infographics, landing pages, social media captions, video scripts, and more.

• Developed and executed weekly editorial calendar and plans for major announcements, campaigns, and initiatives. 

• Collaborated with club videographer(s) on the production of videos of all lengths and tones, including a new documentary series telling the intimate personal stories of our players.

Key achievements: awarded the 2017 MLS Digital Content Experience of the Year for 18-minute documentary Becoming Canadian: The Alphonso Davies Story (1.5+ million views), and runner-up for 2018 MLS Social Media Activation of the Year for #FarewellPhonzie content/social plan (1.5+ million video views and 3.5+ million impressions).

Editor-in-Chief / Sports Editor & Writer, The Charlatan
May 2011 – April 2012 / September 2008 – April 2011

• Edited copy for all sections of Carleton University’s independent student newspaper, including Arts, Features, National, News, Opinion, and Sports.

• Chaired weekly editorial meetings planning the upcoming paper and managed a staff of 10+ student editors.

• Sat on Board of Directors alongside a treasurer, advertising manager, and faculty/professional representatives, making important decisions surrounding the business of the corporation. 

Key achievements: instituted the publication’s first-ever social media position; launched The Charlatan Sports Twitter account; oversaw the complete redesign of charlatan.ca (resulting in a 53% increase in unique visitors) without an increased budget.