Led the content plan for the inaugural Vancouver Canucks Black History Month theme night, collaborating with our in-house videographers/editors, graphic designers, social media team, community relations department, and athletes to deliver compelling storytelling that promoted diversity and inclusion and amplified Black voices in hockey. Our flagship content included a video feature on a local Black development coach dedicated to changing the game and a tribute to Vancouver’s Black alumni narrated by Canucks forward Justin Bailey.
Pitched and project managed #FrontlineHeroes initiative during the COVID-19 pandemic, joining Vancouver’s 7 p.m. salute by highlighting a frontline worker across Whitecaps FC social media channels for 85 consecutive days.
Established creative direction and project managed video series sponsored by Whitecaps FC Founding Partner BMO, sourcing and working with a group of videographers across the country to spotlight a collection of unique stories from the nationwide Whitecaps FC BMO Academy.
Played a lead role in the ideation and project management – and wrote press release – for a brand-new video series sponsored by Whitecaps FC Premier Founding Partner Bell, documenting every step of the unprecedented 2020 season through a combination of mini-documentary style features and raw social clips.
Lead shooter/editor: Shelden Rogers